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Media Specialist - 12Mth FTC

Apply now Job no: 503847
Work type: Fixed Term Full Time
Location: VIC Metro
Categories: Marketing/Communications, Digital / eCommerce

About Kmart 

With more than 330 stores and employing over 44,000 people, Kmart is proud to be one of Australia and New Zealand’s largest and most successful retailers.

Serving the needs of Australian and New Zealand families is at the core of who we are as a business, that’s why we are driven to be the place customers rely on for low prices and making every day living brighter.

Culture

You’ll be joining a dynamic team with a fantastic culture where diversity is openly celebrated, and you’ll be challenged and supported to achieve personal and business goals. Expect a work environment that is highly collaborative, fast-paced, inclusive and progressive - with no two days the same! Our values – Think Customer, Take Care, Live Integrity, Grow Together and Reach Higher will resonate with you deeply and you’ll enjoy being part of a growing, iconic Australian business that has a fantastic culture that is non-hierarchical, diverse and inclusive.

What are we looking for?

We are seeking an experienced Media Specialist reporting into the Personalisation Product Owner who is responsible to coordinate the delivery of enhanced personalised media experiences for Kmart shoppers that are seamlessly connected to 1:1 and onsite experiences.
As the Media Specialist you will be accountable to increase the level of customer satisfaction and profitability of Kmart online shoppers.
Work effectively with squad members, stakeholders and agency to deliver experiences across paid media channels.

 

To be successful in securing this role, you will ideally possess the following skills and experience;

  • A thorough understanding of the digital media marketplace and best practices across search, social, display and video.
  • Strong understanding of the role media plays in relation to personalisation offsite and onsite.
  • Extensive knowledge and experience of the digital adtech and martech landscape including DSPs, Ad servers and DMPs.
  • Deep understanding of Facebook, Google, programmatic services and capabilities.
  • Ability to coordinate with the media agency to brief in requirements (creative, copy, audiences etc.) and get necessary information and inputs to feed back into the team for personalisation in owned channels.
  • Experience with Google Tag Manager and implementation of CM floodlights a plus.
  • Knowledge of experimentation and Agile methodologies preferred.
  • Experience in using reporting tools such as Google Analytics to measure performance and provide optimisation ideas.
  • 2+ years experience in media buying or related field. Previous agency experience preferred.
  • Experience working in cross-functional, agile teams preferred.

 

About You

As the Media Specialist you will work with others to identify opportunities to improve the paid media experience and how it connects with 1:1, onsite and instore channels. Be able to provide thought leadership on all facets of digital media and how they can work together effectively. Analysis and report on findings from initiatives including maintaining up to date product knowledge across major digital publishers .Working effectively with internal and external stakeholders to deliver content to personalisation delivery squad is also essential.

Key responsibilities of this role are outlined as follows:

  • Develop and maintain a strong, collaborative relationship with media agency and other partners
  • Work with the personalisation delivery squad members and agency to build and execute paid media experiences
  • Understanding what is required to deliver impactful personalised customer experience.
  • Communicate ideas and findings in a meaningful and effective way.
  • Coordinate many moving parts to design and deliver paid media experiences that are seamlessly connected to other channels

You will be afforded autonomy and accountability in your role and have access to development opportunities across both Kmart and the Wesfarmers Group, excellent remuneration, inclusion in company bonus scheme & access to Wesfarmers share plan (both for eligible team members), free parking and benefits program including a discount card for Kmart, Target and Officeworks.

At Kmart, we aim to ensure our teams reflect the diversity of the communities in which we operate.

 

Candidates interested in this position should apply directly to this advertisement as we are not accepting applications from recruitment agencies.

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Advertised: AUS Eastern Standard Time
Applications close: AUS Eastern Standard Time

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