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Online Optimisation & Personalisation Specialist

Apply now Job no: 503308
Work type: Permanent Full Time
Location: VIC Metro
Categories: Information Technology, Digital / eCommerce

About Kmart

With more than 200 stores and employing over 34,000 people, Kmart is proud to be one of Australia and New Zealand’s largest and most successful retailers.

Serving the needs of Australian families is at the core of who we are as a business, that’s why we are driven to be the place customers rely on for low prices and making every day living brighter.


You’ll be joining a dynamic team with a fantastic culture where diversity is openly celebrated, and you’ll be challenged and supported to achieve personal and business goals. Expect a work environment that is highly collaborative, fast-paced, inclusive and progressive - with no two days the same! Our values – Think Customer, Take Care, Live Integrity, Grow Together and Reach Higher will resonate with you deeply and you’ll enjoy being part of a growing, iconic Australian business that has a fantastic culture that is non-hierarchical, diverse and inclusive.

What we’re looking for?


A personalized online experience is a critical part of the future Kmart strategy and we continue to invest heavily in the data and tools to bring this to life for customers.  We are still in the early stages of building this practice and vision so there is a lot of scope to shape our approach as the team grows.  As part of the Wesfarmers group the person in this role will regularly catch up with peers in other areas of the group to share information and learn from each other. 

This role isn’t about just executing ideas handed down, it requires creative thinking & collaboration to run experiments that will add value and advance our understand.  

Reporting in to the Digital Customer Experience Manager, the role of Online Optimisation & Personalization Specialist is critical in ensuring that Kmart’s online customers are enjoying an increased personalised experience when navigating through Kmart’s e-commerce site.Key responsibilities in this role will include;

  • Optimise the customer experiences for Kmart online shoppers using AB testing
  • Personalise the Kmart online experience to increase the level of customer satisfaction and sales conversion
  • Coach others in the online team to run experiments and Personalization campaigns
  • Lead prioritisation workshops to gather ideas for new experiments and potential Personalization use cases
  • Carry out analysis of the key buying funnels to identify areas of the customer experience to optimise
  • Work with Marketing to align with offsite customer experiences as well as work with design, research and development to create tests to run on our live site
  • Undertake analysis and report on findings and manage usage of tool quotas to maximise ROI

About You

To be successful in securing this role, you will have the enthusiasm and drive to contribute to building Kmart online into one of Australia’s leading online shopping experiences. You will ideally possess the following skills and experience;

  • Degree in in analytics, computer science, mathematics, innovation or similar
  • Prior experience in a similar role (preferably for an e-commerce retailer)
  • Experience of setting up and running AB tests using tools such as Optimizely or Adobe Target
  • Significant knowledge of experimentation, AB testing and Personalization.
  • Experience of marrying qual and quant research
  • Strong statistical analytics skills combined with a good understanding of Agile, Lean, Design Thinking
  • Ability to carry out Personalization campaigns
  • Ability to work on multiple, simultaneous projects of all sizes and complexity across multiple platforms
  • Strong documentation, communication and prototyping skills
  • Experience of working with researchers to marry the what and why of customer activity during experiments

If you can answer yes to all the following questions then this role is suited for you:

  • Do you have hands on experience running AB testing and/or Personalisation campaigns ?
  • Have you recently work on website based campaigns?
  • Have you worked with cross departmental stakeholders to prioritise and/or report results of a test backlog?


You will be afforded autonomy and accountability in your role and have access to development opportunities across both Kmart and the Wesfarmers Group, excellent remuneration, inclusion in company bonus scheme & access to Wesfarmers share plan (both for eligible team members), free parking and benefits program including a discount card for Kmart, Coles, Target and Officeworks.

At Kmart we aim to ensure our teams reflect the diversity of the communities in which we operate.

Candidates interested in this position should apply directly to this advertisement as we are not accepting applications from recruitment agencies.


Advertised: AUS Eastern Standard Time
Applications close: AUS Eastern Daylight Time

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