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Digital Campaign Specialist - Living

Apply now Job no: 502650
Work type: Permanent Full-time
Location: VIC Metro
Categories: Marketing

At Kmart, we are where families come first for the lowest prices on everyday items and our vision is to make everyday living brighter for all our customers, every time and everywhere they shop with us. 

As Australia’s brightest retail star, we have experienced great success in recent times but for Kmart this is just the beginning of our exciting journey ahead! We have big plans in place to ensure we deliver our vision and significantly expand our business. With more new stores opening across Australia and New Zealand, the growth of our online business and expansion into new markets, we are on a mission to improve the Kmart shopping experience for all our customers, who are at the heart of everything we do. There has never been a more irresistible time to join Kmart!  

Reporting in to the Marketing Manager, Living, the role of Digital Marketing Specialist is responsible for the implementation of the digital components of marketing campaigns as well as the delivery of innovative digital marketing projects and initiatives. Other key responsibilities in this role include the following;

  • End-to-end digital media strategy support for all marketing campaigns
  • Day-to-day management of digital media buying, planning and strategy with media agency and internal stakeholders
  • Management of timelines for campaign asset production, media bookings with digital media agency and internal channels
  • Post-campaign reporting and analysis
  • Ability to take on ad hoc digital marketing projects
  • Day-to-day management of Kmart’s Facebook, Instagram & YouTube platforms

To meet the challenges of this role, you will ideally possess the following skills and experience;

  • Relevant tertiary qualifications in Business/Marketing or similar combined with additional qualifications that demonstrate deeper understanding of managing content on digital platforms
  • Experience buying, planning, delivering and reporting on digital media campaigns
  • Ability to work to tight timelines and processes with autonomy
  • Understanding of digital channels, metrics and the digital media ecosystem/landscape
  • Experience working in complex, fast pace environments with multiple internal and external stakeholders
  • Digital media experience in an agency or client side in planning and/or buying
  • Digital Channel Understanding – solid experience across digital channels - programmatic media, OTV, display media, Instagram, Facebook and Google

You will benefit from joining an amazing business and a dynamic team who are all committed to the success of Kmart and providing our customers with a great shopping experience. Our values – Think Customer, Take Care, Live Integrity, Grow Together and Reach Higher will resonate with you deeply and you’ll enjoy being part of a growing, iconic Australian business that has a fantastic culture that is non-hierarchical, diverse and inclusive. Your work environment will be highly collaborative, fast-paced and progressive, with no two days the same!

You will be afforded autonomy and accountability in your role and have access to development opportunities across both Kmart and the Wesfarmers Group, excellent remuneration, an uncapped bonus scheme & access to Wesfarmers share plan (both for eligible team members), free parking and benefits program including a discount card for Kmart, Coles, Target and Officeworks.

At Kmart we aim to ensure our teams reflect the diversity of the communities in which we operate.

Candidates interested in this position should apply directly to this advertisement as we are not accepting applications from recruitment agencies.


Advertised: AUS Eastern Standard Time
Applications close:

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