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Marketing Specialist - Clothing

Apply now Job no: 502093
Work type: Permanent Full-time
Location: VIC Metro
Categories: Marketing

At Kmart, families come first for the lowest prices on everyday items and our vision is to make everyday living brighter for all our customers, at every touchpoint. 

As Australia’s brightest retail star, we have experienced great success in recent times but for Kmart this is just the beginning of our exciting journey ahead!  We have big plans in place to ensure we deliver our vision and significantly expand our business. With more new stores opening across Australia and New Zealand, the growth of our online business and expansion into new markets, we are on a mission to improve the Kmart shopping experience for all our customers, who are at the heart of everything we do. There has never been a more irresistible time to join Kmart!  

Reporting into the Marketing Manager - Clothing, as Marketing Specialist you will be responsible for the following;

  • Lead the execution of all marketing activities to grow Womenswear, Menswear, Kidswear, Accessories and Beauty plus deliver assigned category marketing activities
  • Co-ordinate the timely delivery of integrated marketing campaigns in store and through all ATL marketing communication channels within the assigned merchandise department
  • Work closely with the merchandise and customer insights teams to uncover customer motivations within their department and bring to life through marketing communications
  • Translate customer and business insights into effective retail campaigns as well as carry responsibility for driving the communication to and from the customer back to the business.
  • Development of creative and media briefs for agencies whilst working closely within internal merchandise apparel teams to better understand future trends and range planning
  • Implementation of the digital activities and online content with the Digital team and executing integrated campaigns with unified messaging across all customer touch points.

This role will give you the opportunity to work collaboratively with both internal and external parties to deliver a full spectrum of marketing campaigns. To be successful in securing this role, ideally you will possess the following skills and experience;

  • Formal qualifications in Marketing (or similar related degree)
  • Extensive formal Marketing experience within a fast-paced, high volume environment (preferably clothing retail)
  • Experienced in the coordination of marketing communication across numerous consumer ATL & BTL channels (i.e. catalogue, TV, catalogue, digital, social media)
  • Solid understanding of the creative and media planning process
  • Strong communication and influencing skills
  • Results-focused and deadline-driven with a strong understanding of analytics (in particular, post campaign analysis)
  • Strong understanding of customer insights and the role they play in creating strategy

You will benefit from joining an amazing business and a dynamic team who are all committed to the success of Kmart and providing our customers with a great shopping experience. Our values – Think Customer, Take Care, Live Integrity, Grow Together and Reach Higher will resonate with you deeply and you’ll enjoy being part of a growing, iconic Australian business that has a fantastic culture that is non-hierarchical, diverse and inclusive. Your work environment will be highly collaborative, fast-paced and progressive, with no two days the same!

You will be afforded autonomy and accountability in your role and have access to development opportunities across both Kmart and the Wesfarmers Group, excellent remuneration, an uncapped bonus scheme & access to Wesfarmers share plan (both for eligible team members), free parking and benefits program including a discount card for Kmart, Coles, Target and Officeworks.

So if this sounds like the perfect role for you – apply now!

At Kmart we aim to ensure our teams reflect the diversity of the communities in which we operate.

Candidates interested in this position should apply directly to this advertisement as we are not accepting applications from recruitment agencies.


Advertised: AUS Eastern Daylight Time
Applications close: AUS Eastern Daylight Time

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